The AlignMix team initially created the AlignMix software to be used in house for consulting projects. Over time we realized that AlignMix didn’t have to be a secret piece of software that only the AlignMix team could use. Around 2014 we rebuilt AlignMix from the ground. The main goal of this software re-write was to make AlignMix as easy to use as possible so that mapping professionals and novices could easily create balanced and optimized sales territories in minutes and not hours. After several years of programming, testing, broken key boards, and screaming matches we are beyond happy with the final product. As with any software company we are working day and night innovating and improving AlignMix. 

Steve Maughan

Steve Maughan
CEO / Founder

Steve has thirty years’ experience in sales force strategy consulting, (having graduated from Cambridge University with a MA and MEng. in Engineering). Previously Steve has worked for ZS Associates, Edge Consulting and was an Associate Partner at Accenture.

He is originally from the UK and has led sales force strategy assignments in the US, Europe, South America, Asia, Japan and Australia. When he’s not working, Steve loves to develop his computer chess program (he’s a geek at heart).

Joey Domagala

Joey Domagala
Alignment Czar

Joey has spent his life being shown maps that other great explorers have created. “It is hard to believe these maps are real if you haven’t experienced the world yourself.” So Joey decided to become a cartographer and re map the entire globe. So far this journey has taken Joey to 75 countries. Before joining the AlignMix team Joey received a BS in Finance and Marketing from the University of Central Florida and an MBA with a focus on International Business from the Crummer Graduate School of Business at Rollins College.

He has worked on sales territory design projects on every continent (except for Antarctica for obvious reasons). When Joey is off the clock he loves to compete in soap carving competitions, play quidditch, scuba dive, and catch up the latest movies and TV binges. He currently lives just south of West Palm Beach, FL.