About Us

The AlignMix team initially created the AlignMix software to be used in house for consulting projects. Over time we realized that AlignMix didn’t have to be a secret piece of software that only the AlignMix team could use. Around 2014 we rebuilt AlignMix from the ground. The main goal of this software re-write was to make AlignMix as easy to use as possible so that mapping professionals and novices could easily create balanced and optimized sales territories in minutes and not hours. After several years of programming, testing, broken key boards, and screaming matches we are beyond happy with the final product. As with any software company we are working day and night innovating and improving AlignMix.





With three decades of expertise under his belt, Steve is something of a wizard in sales force strategy consulting. His journey began at Cambridge University, where he snagged an MA and MEng in Engineering. That solid foundation took him through some high-profile gigs at places like ZS Associates and Edge Consulting, and even landed him a spot as an Associate Partner at Accenture.

Steve's roots trace back to the UK, but his professional footprint is global. He's spearheaded sales force strategy projects across the US, Europe, South America, Asia, Japan, and Australia, leaving a trail of success stories in diverse markets.

Away from the boardroom, Steve embraces his inner geek, pouring his passion into developing a computer chess program. It's not just a hobby; it's a testament to his love for strategy and problem-solving, which, as it turns out, are just as useful in the world of chess as they are in consulting.



Senior Director of Sales and Marketing

Joey's passion for maps started early, inspired by the legendary explorers of old. He wanted more than just to see their maps; he wanted to experience the world for himself and add his own chapter to the atlas. This quest for cartographic knowledge has taken Joey to 75 countries and counting.

He's not just a traveler; Joey has a solid educational background with a BS in Finance and Marketing from the University of Central Florida and an MBA with a focus on International Business from the Crummer Graduate School of Business at Rollins College.

His professional path led him to AlignMix, where he's the go-to guy for reshaping sales territories with a blend of art and analysis, making sure companies get the most out of their geographic strategies. While he's mapped territories on nearly every continent, Antarctica remains the final frontier—mostly because it's too cold for a sales pitch!

Off-duty, Joey's a family man, spending quality time with his wife, daughter, and their two dogs. He's also a scuba enthusiast and a bit of a movie and TV buff, always ready for a good binge-watching session. Home is where the heart is, and for Joey, that's in the sunny climes just south of West Palm Beach, FL, where he's always plotting his next adventure—both professionally and personally.

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