The AlignMix team initially created the AlignMix software to be used in house for consulting projects. Over time we realized that AlignMix didn’t have to be a secret piece of software that only the AlignMix team could use. Around 2014 we rebuilt AlignMix from the ground. The main goal of this software re-write was to make AlignMix as easy to use as possible so that mapping professionals and novices could easily create balanced and optimized sales territories in minutes and not hours. After several years of programming, testing, broken key boards, and screaming matches we are beyond happy with the final product. As with any software company we are working day and night innovating and improving AlignMix.